Cpm means cost per mille or cost per thousand page views. This model of earning money online is only useful if you have large no of page views. I would say you must have atleast 3 k page views to get some money from this model of earning money online.
So how this method works?.
Suppose advertiser pays $3 per 1000 ad impression and you display his ad on your site for 1000 times you will earn $3. But this rate depends on many factors like Return of investment and conversions, ad placement etc..
There are so called cpm networks which are essentially a pool of advertisers who like advertise on sites which they think would give good returns for their investment (ROI). There are many good cpm networks that you can join an see how much your site will earn for you. The most popular ones are
- TribalFusion
- Valueclick Media
- Castle Media
- Bannerconnect
- Clicksor
- Cpx Interactive
We might be missing some.. but we are always open to add more.
Some of the above networks have strict entry restrictions to get accepted. For example to get accepted in clicksor you must have about 5000 pageviews per day.There are lots of methods you can generate traffic which are discussed in other posts on this blog.
So when to use cpm networks?.
- If you have lots of returning visitors ( generally they don’t click on ads).
- Lots of your traffic is from referring sites.
Generally in this type of ads you earn money even if the visitors does not click on the ads (like cpc). You get paid for the number of times the ad is displayed. Even though now a days you estimated cpm rates go up and down depending on the return of income the advertisers are getting from advertising on your site. Even if you are earning a lots of money in one method, its always better to check of other methods of earning money.
